
Story
A family that chose to continue
Back in the 1970s, running “Finca Los Nogales” was anything but easy. It was relentless, hard work with very little reward… And Doña Suldery and Don Ricaurte had eight children to feed. Even though Don Ricaurte poured his heart and soul into the land, he told his children to build a life far away from the farm. He believed coffee farming had no future, and while part of him hoped one of his children would eventually carry on his legacy, he knew that would mean taking on the same heavy burden.
Despite those hard years, Don Ricaurte made history in 2005. He won Colombia’s first-ever Cup of Excellence. A moment that put Bruselas, Pitalito on the world map of specialty coffee.
Then, in 2013, everything changed when Don Ricaurte’s life was tragically taken. The family was left with deep grief and a heavy choice: sell the farm, or find a way to keep going.
Finding a way forward wasn't simple. Since everyone had chosen different career paths, no one had experience running a coffee farm.
Oscar, the youngest son, was serving in the Colombian Navy at the time. Driven by a deep need to protect his father’s legacy, he quit his job and returned home. Taking what he learned in the Navy and his background in agricultural studies, Oscar began learning everything else from scratch.
Together with a small part of the family, they decided to give Nogales a second chance, and Nogales gave the family a second chance.
Over the past 10 years, the Nogales farm grew from just 2 hectares to 27. They planted new varieties, refined fermentation methods, built complete processing infrastructure, bought another farm called Nakura and established direct, long-term partnerships with roasters and importers worldwide.
Present
Today, almost all the Hernández brothers and sisters work together on the farm, alongside their partners, children, uncles, nieces, and nephews. The fourth generation is actively shaping Nogales, while the fifth generation is already growing up among the coffee trees, with cupping spoons in their hands.
Our mission? Building from Origin
“Nogales will keep evolving, but our goal isn't just to get bigger. My vision is to build a professional, origin-integrated coffee enterprise—one that creates dignified employment, inspires the next generation, and pushes the boundaries of quality alongside the world's best roasters and competitors. We aren't here to chase short-lived trends. We are here to build something that lasts. We are producing Timeless coffee—the coffee I always want to drink.”
— Oscar Hernández
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The People Behind Nogales
Nogales is a family business, but for us, family goes far beyond the Hernández name.
Today, brothers, sisters, children, partners, and long-time team members all drive the company forward. From cultivation, harvesting, and bio-fermentation in the fields to quality control, roasting, logistics, and international relations. Every step is run by people who care about this land.
We didn’t just inherit coffee, we chose it.
Team Members

Huber Arango
Machine Operator
Close, committed and always present in the processing tasks. His experience and attitude add up at every step.

Nelson Muñoz
Coffee Drying Coordinator
An essential part of the team and the heart of the Nogales family. He supervises with dedication each stage of the coffee drying process in the different designated areas, ensuring that each bean receives the care it deserves.

Andres Felipe Josa
Information Systems Operator
Young, active and with a great capacity to adapt, he is in charge of Nogales' information systems with responsibility and skill.

Camilo Andres Muñoz
Operations Assistant
He works hand in hand with Angie. Responsible, agile and always ready to find solutions. His efficiency makes the difference.

Alejandra Josa
Processing Assistant
Alejandra supports Liliana in the daily tasks at the processing plant. She is also responsible for sorting and selecting the coffee, carrying out this work with precision and speed. Responsible and collaborative, she plays an essential role in keeping the daily workflow running smoothly.

Toby
Walk Coordinator
The smallest of the team, but big at heart. He follows his teammates everywhere and never misses an adventure.

Bruno
Assistant to the Welcome Ambassador
The apprentice who adopted the personality of his master. He also accompanies the tours with the same emotion and good vibes.

Josefina
Director of Emotional Auditing
The tenderness of the team. She's always where it's needed most: in the office, near the team... or on important papers. Key presence to maintain morale (and financial order).

Atenea
Head of Security
The team's veteran, always in protective mode, ensuring that no one dares to break the team's order.